A few years ago at a leadership conference, I heard a story that has stuck with me to this day. The story went a little something like this… I don’t remember the name of the guy who told the story. What I do remember is that before he was a...
read more
I’m quitting influence. Like people quit smoking or drinking. Because I have a problem. And I don’t think I’m the only one. Actually, I’m not going to quit...
read more
I get a lot of my ideas for blog posts from research and companies don’t pay enough attention to the data before they launch campaigns. So Data Deep Dive was born…a weekly look inside the numbers as a ...
read more
I’ve been hard on Klout. Maybe too hard. But as a communications professional, I’m worried about our industry. And I think I have reason to be. As my friend Gini Dietrich calls out in the...
read more
Nails scratching across a chalkboard. Major league hitters that don’t protect the plate with two strikes. My sister watching the movie Grease every day for a whole year (that one’s for you,...
read more
I'm a business communications consultant at Fleishman-Hillard. I used to call myself a PR professional, but I don't use that term anymore because people hear PR and they think only media relations.We do a lot more than that at Fleishman-Hillard Kansas City (FHKC). I specialize in social media, but am trying hard to brush up on my measurement and analytics. Every strategic consulting conversation should start with your business goals and how communications can help you reach them. My motto: "Your brand is what your customers say it is." 
