We have a problem in our industry. Well, we have a few, but what industry doesn’t. But this particular problem is worrisome because it has to do with how we misuse words. In an industry where we rely on words to tell our stories. Community is one of those words we misuse....
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Nails scratching across a chalkboard. Major league hitters that don’t protect the plate with two strikes. My sister watching the movie Grease every day for a whole year (that one’s for you,...
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Pay to play just sounds dirty. Especially for those of us who studied journalism or PR in school and were brought up on journalistic ethics and earned media. But that was then....
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Recently I was at a social media marketing conference. The final speaker of the day was the owner of a local business. He gave a great presentation. The passion for social media and his work was obvious. He talked about the culture of the company, how they value customer...
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PR 2.0 Chat TV is a new #pr20chat community feature Heather Whaling and I are kicking off in 2011. Our model is one 5-minute segment once a week highlighting current PR/social media trends and/or a popular topic on the current week’s #pr20chat. We expect PR 2.0 Chat TV to...
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I'm a business communications consultant at Fleishman-Hillard. I used to call myself a PR professional, but I don't use that term anymore because people hear PR and they think only media relations.We do a lot more than that at Fleishman-Hillard Kansas City (FHKC). I specialize in social media, but am trying hard to brush up on my measurement and analytics. Every strategic consulting conversation should start with your business goals and how communications can help you reach them. My motto: "Your brand is what your customers say it is." 
