Justin Case You Were Wondering

TweetShare  There are three goals every client I’ve ever worked with has in common. 1) Drive sales. 2) Raise awareness. 3) Drive traffic to their website. No. 1 can be hard unless your client has ecommerce functionality or a coupon code. No. 2 is easy, but ambiguous — so you reached 100,000 people; how many [...]

TweetShareRebecca Denison is a super-smart digital analyst working for Digitas in Chicago. Her specialty — or at least how I came to know her — is measurement and Tar Heels. Let’s take measurement first. Rebecca has worked with analytics guru Katie Paine and she provides great perspective on the tools and trends companies need to [...]