Justin Case You Were Wondering

TweetShare  Every summer, I promise myself that I’ll plan better. And every summer, the SXSW Interactive PanelPicker deadline sneaks up on me like Chopper snuck up on Gordie LaChance in Stand By Me. This summer’s deadline is this Friday (July 20) at midnight. If you’re having an “Oh, crap” moment as you read this and [...]

TweetShare                Usually when we talk about social media on this blog, we’re talking about how brands use the tools to connect with customers. But at SXSW, my Fleishman-Hillard teammates and I got to talk with Social Media Club about using these  tools for a different reason — to [...]

TweetShare    Steve Jobs once said that Apple doesn’t invest in market research. They invest in people who know how to make products that customers want and need. Example – the iPod. It wasn’t the first digital music player. And it wasn’t the digital music player that could do the most. Microsoft’s Zune had about [...]

TweetShare   The following is a guest post by my Fleishman-Hillard colleague Beth Ward. Beth is an HR recruiter — or as I like to call her, a people guru. And this is a session you won’t want to miss. It is almost formulaic.  Organize a conference, find a functional venue, bring in speakers, present [...]

TweetShare                UPDATE: Based on Andrew’s comment and questions from several others, I asked SXSW to clarify how complete panels had to be by the initial deadline, which has now been extended to Sunday, July 17 at midnight.  Here is my e-mail exchange with SXSW. Hope it helps. ME: [...]