Justin Case You Were Wondering

TweetShare                      Have you ever been to Toronto? What was your favorite thing you saw? For Maggie and I, it was a tie between the St. Lawrence Market and the NHL Hockey Hall of Fame. But then again, we were just there for a wedding and [...]

TweetShare                          Six months ago I would have told you QR codes were a bunch of BS. See, I’m all about usability and the user experience behind them really bothered me. Three months ago I still wasn’t a fan. But Stephanie Wonderlin and her [...]

TweetShare                  Integrated marketing communications (IMC) is one of the most interesting topics in our industry because so many people talk about it but so few companies are actually putting it into practice. IMC is hard. It takes time. It’s a culture shift of the nth degree. You [...]

TweetShare                        This is the fifth in a series of posts recapping the Blogworld NYC experience. What I learned, who I met, how I’m planning to apply it all to my day job. When it comes to communications pros I would recommend, the list is [...]

TweetShare                          This is the fourth in a week-long series of posts recapping the Blogworld NYC experience. What I learned, who I met, how I’m planning to apply it all to my day job. Every time I go to a conference, I always meet [...]

TweetShare                  This is the second in a week-long series of posts recapping the Blogworld NYC experience. What I learned, who I met, how I’m planning to apply it all to my day job. Every time I go to a conference, there is always session I miss that [...]

TweetShare                  “Rehavior,” meaning to change behavior, is a word that Andrew Shipp first heard at his current agency, Northlich. It’s one he’s embraced not only at work but also out of the office. At Northlich, Andrew and his colleagues work with clients to change their customers’ behaviors, [...]

TweetShare                        Some people could care less about PR and just do it to pay the bills. Some people are good at PR and like it. And some people are passionate about PR, turned on by their job. Lisa Grimm is the latter — a [...]

TweetShare                  One of the biggest advantages to doing a video series like this is getting to meet people F2F — over Skype — that I’ve known online for a long time. Matt is a great example. We originally met during the first HAPPO (Help A PR Pro [...]

TweetShare                Want to know how to build a community from the ground up? Kellye Crane knows. She’s started #SoloPR as a blog and has expanded it to a weekly Twitter chat and a group of solo communicators who rely on each other. Want to know what it was [...]

TweetShare                Jenny Schmitt, self-proclaimed silo slayer, joined us on 52 Comms Mixup this week. Jenny’s agency is called Cloudspark and she explains why in the interview. She also touches on 1) Breaking down corporate silos, 2) The best thing she’s read this year, 3) Her favorite cause, The [...]